And once again I dare to promise "I'll be back!" 
A new template for a fresh start. Also a new blog title and tagline.
The major focus of this blog is the marketing aspect of a Website.
Starting with traffic from search engines, organic and paid. Also traffic from social media, other Websites, etc….
But it has to be targeted and quality traffic. What is this? And why is this useful?
That's why you should measure and analyze this traffic.
Who visits the Website? When? What are they looking for/at? Why? Do they engage?
Based on the analytics data one can for example enhance the navigation or page layout (or templates).
Why all these efforts?
To increase the online presence: traffic and conversions.
Nice to have a lot of visitors. But why and when are they quality visitors?
What is the goal of the Website?
So I should have started with:
defining a online strategy and choose measurable objectives.
Only now you exactly know how to evaluate and optimize the Website to achieve the goals.